Xerox India appoints Supertron Electronics as its National Distributor

In their constant effort to enhance and strengthen supply chain efficiencies, Xerox India, a part of Xerox Corporation, announced its new national distributor partner for Office products and Supplies – Supertron Electronics Pvt. Ltd., a leading Information Technology and Telecom distribution company in India which has graduated from regional to national level.

Balaji Rajagopalan, Executive Director, Technology, Channels and International Distributor Operations said, “We are extremely pleased to partner with Supertron Electronics on our India journey. This association is reflective of our concerted efforts and focus in strengthening the channel partners ecosystem and our ability to share products across multiple touch points in the country. Supertron caters to over 9,000 channel partners spread across the regions. This partnership will allow us to make our Office products and Supplies accessible and available to a greater audience, thereby improving coverage and visibility.”

Balaji further added, “Our recently launched 14 Xerox ConnectKey-enabled i-Series MFPs, both Color and Monochrome, are already available with Supertron Electronics across its 39 branches and 27 service locations. These MFPs allows businesses to go beyond printing, scanning, faxing and copying, and gives channel partners the tools they need to capture new recurring revenue streams.”

To drive distribution business to supply chain management, Supertron has taken steps to increase its footprints more and more on smaller towns and increase the channel breadth rather than relying more on major cities. The company has extended its presence beyond metro cities of B, C and D class cities with a significant and growing presence in the upcountry and remote towns as well.

V.K.Bhandari, CMD, Supertron Electronics Pvt .Ltd. said, “We are delighted to partner with Xerox India on their office and supplies business. With our pan India presence and a strong network of channel partners and service locations, we will surely be able to expand value added coverage for Xerox in India and bolster our business growth.”