There was one event in March that made every self-respecting BPO provider in
India sit up and take notice. US-based Capital One Financial Services, a Fortune
500 company, cancelled its outsourcing contract pertaining to outbound credit
card sales with one of the biggest third-party BPO service providers in India,
Wipro Spectramind. Capital One cancelled the contract citing ‘quality issues’
with the work done by the company’s call center agents. This comprises the
second client in three months to have cancelled a part of their outsourcing work
to the company.
When Wipro conducted an internal audit on the Capital One outbound project,
it discovered that certain aspects were not in keeping with their standards and
practices. According to the company, they proactively shared their findings with
their client, following which Capital One is supposed to have terminated the
outbound telemarketing contract with Wipro Spectramind. However, the BPO is
supposed to continue handling the inbound traffic of Capital One in their
centers in Navi Mumbai and Delhi.
Less than 10% of the 250 people who were part of the Capital One project will
be displaced though, according to Wipro, they were not fired. Most voluntarily
resigned when they were told that they would have to measure up to the standards
required or leave. No reliable information was available on the exact nature of
quality lapses.
This follows uncomfortably close on the heels of Dell’s controversial
pullout of its tech support functions from its Indian center and the
cancellation of the Lehman Brothers Holdings IT services outsourcing contract
with homegrown Wipro. Put together, the events seem to portend and add weight to
the growing belief that outsourcing might not be the biggest problem facing the
Indian BPO service provider. It adds another question mark to whether Indian
call centers are really delivering the goods that its overseas customers need.
And, aren’t these ominous rumblings of the potential avalanche getting too
close for comfort for the country’s service providers to continue ignoring and
giving out placatory noises even as they lose clients?
Sathya Mithra Ashok in Bangalore