Teradata Declared Leader In RTIM Market

Teradata announced that Forrester Research has named Teradata a Leader in "The Forrester Wave: Real-Time Interaction Management, Q2 2017," by principal analyst Rusty Warner, June 6, 2017. Forrester analyzed and scored the most significant real-time interaction management (RTIM) providers according to 32 criteria. Forrester calls RTIM a top technology trend “because of its use of advanced analytics to address cross-channel customer experience.”
In the report, Forrester evaluated Teradata among twelve RTIM vendors, and had this to say, “We spoke with customer references with tens to hundreds of millions of customer records who have used Teradata to power data-driven CRM and/or RTIM for many years, and they are actively implementing or piloting the new journey capabilities. One financial services reference described Teradata as the ‘real-time brain and customer memory’ that powers RTIM across digital channels, contact centers, and bank branches.”

Forrester believes that the RTIM market is growing because marketing and customer experience professionals “see it as a way to address expectations for personalized customer experiences, Marketers increasingly trust RTIM providers to act as strategic partners, advising them on key enterprise marketing technology (EMT) investments.”

Marketing teams are increasingly relying on predictive analytics, AI, and real time decisioning to maximize customer satisfaction and engagement, personalize offers, and align shopper behavior with business objectives. They are collaborating with CIO organizations to integrate data, refine processes, exploit the full range of analytics approaches, and even reshape entire business models to enhance customer experience. This makes Teradata’s Customer Journey Solution an ideal fit, as it combines technology with consulting services to provide marketers critical revenue-boosting analytic insights. Teradata continues to enhance the solution, incorporating deep expertise in data integration, advanced multi-genre analytics and cross-channel orchestration.