Sonata Software Enables Retailers To Embrace Unified Retailing with Brick and Click

Sonata Software has announced unique features of Brick & Click, an integrated digital retail platform IP that it offers on Microsoft Dynamics. Brick & Click enables retailers to offer a superior shopping experience integrating in-store and online with smart unified commerce and operations systems. Brick and Click helps in driving personalized, insight driven customer experience and fulfilment across channels, providing deep insights about customers as well as operations, to help retailers emerge a winner in the new digital economy. The recent features launched on the Brick & Click platform include an Intelligent shopping cart for seamless any device any channel shopping and a single system operation spanning B2C and B2B channels.

“With Brick and Click retail platform, we have the required technology muscle to launch new businesses such as B2B wholesale portal, managed marketplace, launch franchisee operated sales kiosks and grow 5X in the next 2 years”, said Srikanth Reddy, Chairman – Latestone.com, a fast growing e-tailer focused on offering a comprehensive collection of quality tech accessories online, who has built and scaled their business on the platform and are currently looking to extend channels. Features of the system have been deployed to enable digital retailing for leading fashion apparel brands in the US and ANZ, as also to enable efficient franchise store operations for a leading auto parts distributor in Asia.

Brick and Click is a hybrid cloud ready platform which bring together retail specific commerce, mobile, IoT, analytics and ERP systems, with pre-built business functionalities for specific retail segments such as Fashion and Accessory, Groceries, Consumer Goods and Hard Goods. This enables a faster deployment of digital technology initiatives across multiple retail segments. Sonata believes that traditional retailers can again become the preferred choice of shopping by providing differentiated “digital” experience not only online but in store, leveraging their existing store footprint. Brick and Click aims to increase the speed and reliability with which traditional retailers can execute their digital transformation programs.

Speaking about the new feature releases, Sonata’s retail platform business head Mr Rajsekar Datta Roy commented – “With Brick & Click we offer a pioneering enterprise digital retail platform that helps provide a unified systems to deliver customer engagement, fulfilment and operations seamlessly across devices, channels and value chain stages.The personal, seamless and differentiated shopping resulting in increased revenues and footfalls, enhanced conversions and basket size from deeper customer insights and easy efficient operations across channels, including addition of new channels, makes for a powerful digitally enabled growth paradigm for retailers”.

The Brick and Click platform is available on Microsoft Appsource for evaluation and deployment. Sonata’s long standing experience serving the largest global retailers, its expertise on the Microsoft Dynamics platform and its global footprint of technology delivery & support capability anchor the ability of the company to provide turnkey solutions to retailers with the Brick & Click platform.