Revolutionizing the retail game: Pareiya Gupta, GreyOrange

As a retail leader, you understand the importance of staying ahead in a highly competitive market and meeting the ever-changing expectations of modern consumers. Fortunately, technology is transforming the retail store experience for the better. How can you fully leverage that tech to drive measurable operational improvements?

Pareiya Gupta, gStore Product Head, GreyOrange, presented on revolutionizing the retail game. GreyOrange is a robotics company headquartered in Atlanta, Georgia, USA, founded in 2012. It has over 5,000 robots in operation in multiple customer locations across the world, enabling some of the world's largest brands to leverage cutting-edge distribution.

Talking about retail trends and key pain points, Ms Gupta said that shopping experience matters. 86% shoppers are willing to pay more for a much better floor experience. Labor struggle is also quite real. A store manager needs to know that the right assortments are on the floor. The big question is: how can you maintain healthy store operations, etc.

You can transform your store into a customer experience zone and omni-channel fulfillment center. We need a central system with real-time data backbone. You can have data from IoT sensors, PoS data feed, planogram updates, location management, etc.

The merchandising team cares about the profit margins. You can have better decision-making, with merchandising planning and forecasting. You can have real-time insights on articles, and deep insights on the sales floor. For area and store managers, they can keep real-time track of everything. It is a single-floor compliance number to determine inventory health in real-time.

Leadership needs a bird's eye view of the full network to a granular view of store operations. You can also have workforce empowerment. There will be happier staff, and you could probably never lose a sale. Customer experience can have display-only inventory. You can turn your store into a premium experience center.

Planogram change execution helps move items from one location to another with pick/put tasks. We also need to have real-time floor replenishment. This can have direct impact on the top line, and improved operational efficiency via automated tasking. We can also have fitting room compliance. Simple workflow improves the operational efficiency. We can also have omni-channel fulfillment. With real-time inventory and location sync, you can increase the omni-channel fulfillment.

The key pillars of excellence include workforce empowerment, superior customer experience, etc. This was followed by a live demo of the gStore by Ms Gupta.

Decisions based on real-time, in-store inventory and shopper attention protect margins and avoid markdowns. The gStore’s AI-driven decision guidance reveals items customers pick up, try on and buy across locations so you can match product placement with in-store demand. gStore delivers the omni advantages consumers want by scaling up pickup-from-store and ship-from-store capacity without adding staff. Retailers satisfy shoppers, while also saving time and costs.