Prototyping and Usability Testing startup CanvasFlip Raises Seed Round From Silicon Valleybased VC fund

CanvasFlip announced that it has raised $1.2 million USD in seed round from Silicon
Valley based venture capital firm Bessemer Venture Partners. CanvasFlip is a cloud-based
prototyping and usability testing platform allowing Product Managers, UX teams and Non-Tech Entrepreneurs to validate their idea and user experience without writing a single line of code. Users can create prototype (clickable demo of apps) from design and share it with other stakeholders to get actionable analytics on these prototypes.

Validating flow and user experience at the design stage helps companies to save significant amount of time and development iterations. In the last 23 months, CanvasFlip has grown to a 140+ enterprise customer base consisting of some very successful enterprises including Paytm, MakeMyTrip, Dine Out (TimesCity), Tech Mahindra and many others.

“It’s great to have the support of one of the world’s largest venture funds. This is more than financial backing. Even before this investment, the Bessemer team has been helping us to evolve the product and business model. We (CanvasFlip Team & Investors) share the  vision of CanvasFlip solving major painpoints in the UX space.” Vipul Mishra, CEO CanvasFlip, said about funding. Raghav Bahl, Vice President, BVP commented on the development saying that “It is no news that design is playing an increasingly important role in the success of a mobile application.

CanvasFlip enables product managers to validate mobile application design, by providing rich and conclusive usage feedback from the target user segment, even before a single line of code is written. This helps product managers reduce the time taken to bring the application to market and also, save on expensive development resources. Finally, this is a passionate founding team with a deep understanding of the consumer pain point and strong product development skills.”

Vipul Mishra also adds that, “These funds will be used to enhance product capabilities and enable growth practices. We have started exploring the international market and may soon open a front-office in Silicon Valley.”