Programmatic advertising replaces traditional media buying and selling

Vertoz is a programmatic company that offers engaging and innovative advertising and monetizing solutions. The company’s ingenious plex, proprietary technology and advanced capabilities empower a global roster of top advertisers and publishers all under one roof. In an interaction with Dataquest, Ashish Shah, Founder & CEO, Vertoz Media, talks about how programmatic advertising solutions can help their clients to maximize their revenue potential.

Q. What is so special about your offering and how does it help the user?

Vertoz offers programmatic advertising solutions which replaces the traditional methods of media buying and selling. Our advertisers can run campaigns for display, mobile, video and native channels on a publisher inventory across multiple devices like desktop, mobile and tablets. This helps advertisers and publishers to maximize their revenue potential.

Q. How do you plan to establish yourself and beat the competitors?

As we cater to the needs of both the advertisers and publishers, we like to call ourselves the complete advertising and monetization suite. Our highly engaging and innovative ad formats helps advertisers to provide a great experience to audiences on the publisher webpage. Data Science is another important aspect that helps us in matching the right ads to the users. With these solutions, we wish to establish a strong market reach and connect millions of publishers to advertisers all around the world.

Q. What will be your GTM (Go to market) strategy in India?

While programmatic is still evolving in the country we plan on making a foothold and create a demand in the market. Our awareness building activities for programmatic advertising encourages people to try it out and reap the benefits.

Q. What is the total investment that you have done in the business?

We have invested around $4-5 million for improving our technology alone.

Q. Can you please name some of the key customers (preferably in India)?

Vertoz provides programmatic ad solutions to advertisers and publishers around the world. Some of the prominent Indian customers/brands are MRF, MTR foods, Pidilite, Godrej Realty, Acme Housing, Ozone Group and Lenovo.

Q. Any other information that you want to share?

Our strategic vision is to discover and employ tools, technologies and data points through programmatic advertising strategies. Thus helping us to automate the buying and selling of digital media and providing solutions to both the advertisers and publishers.