Paytm setting up awareness camps to help India go cashless

Paytm announced it has launched a massive drive across India to inform merchants and customers in every district about the benefits of using its payments platform. This is a part of the company’s long-term vision to bring half a billion Indians to the mainstream economy by 2020.

The company has instituted its team of to sensitize the public about the convenience of using Paytm. The team is conducting sessions and workshops across schools, colleges, village panchayats and trade bodies. This is to serve the dual purpose of informing customers about the benefits of digital payments and tap into the widest set of merchants across India.

Kiran Vasireddy, Snr. Vice President - Paytm said, “We have received an overwhelming response to our efforts in helping every Indian merchant accept Paytm. Hundreds of thousands of people have reached out to us over the last couple of weeks with their queries and feedback. To further fuel this growth, we have set up awareness camps across all major cities, towns and villages. Our aim is to reach every single market across all district and assist millions of Indians in their efforts to adopt a digital lifestyle.”

Paytm has also made its user interface in Android available in 10 regional languages - Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi. With this move, the company has expanded its reach to over 80% smartphone users in India who prefer internet-based services in regional languages, thus making mobile payments and commerce now accessible to all.