Obi Worldphone SF1 to expand to Amazon.in

Obi Worldphone SF1 expands to Amazon.in, with sales starting from 22nd January, 2016. Priced at Rs 11,999 for 16/2GB variant and Rs 13,999 for the 32/3GB variant, the smartphone boasts floating display design with integrated features such as Dolby Audio and a state of the art camera experience. With SF1, Obi has endeavored to integrate elegant design with high-end technology from Qualcomm, Sony, Corning Incorporated, Google, MediaTek, Japan Display Inc. and Samsung to deliver a powerful performance.

Obi Worldphone, the former Apple CEO John Sculley-backed company recently launched its flagship smartphone, the Obi Worldphone SF1 in India through an exclusive- tie up with Gadgets360, a NDTV venture. The handset received an overwhelming response from Indian consumers as it saw more than 75,000 pre-registrations from the first flash sale on Gadgets360. Post a successful launch, Obi is now expanding its reach via Amazon.in, the largest online market place, to ensure better reach and availability for its fans.

“We are thrilled to extend Obi SF1 to the Amazon.in platform to expand our reach within India, making our devices more widely available to young consumers. With our clutter-breaking, design-led approach extended to a global platform, we stay committed to making the Obi Worldphone a consumer's delight,” said Neeraj Chauhan, Co-founder and CEO of Obi Worldphone.
Obi Worldphone SF1 comes with 4G LTE and supports FDD B3 1800MHz and TDD B40 2300MHz bands. It features a unibody with metallic accents and floating glass display. It also comes with Corning Gorilla Glass 4 for screen protection. It runs Android 5.0.2 Lollipop with the Obi Lifespeed UI, and is powered by a 64-bit octa-core Qualcomm Snapdragon 615 (MSM8939) SoC clocked at 1.5GHz coupled with Adreno 405 GPU. The Obi Worldphone SF1 supports expandable storage via microSD card (up to 64GB).

“We are excited to partner with Obi Worldphone to launch the SF1 on Amazon.in, enabling an easy and convenient access to this great device for our customers across India. This aligns with our vision of enabling customers to find, discover and buy anything that they wish to buy online and have a delightful shopping experience every time they shop on Amazon.in,” said Mr. Noor Patel, Director Category Management, Amazon India. “We are the fastest growing eCommerce marketplace in the country today and this tie-up is a validation of the faith customers as well as brands place in our platform,” he adds