NowFloats Launches New Product for Offline Businesses in the Healthcare Segment

Underlining its commitment of creating an effective online presence for small and medium businesses across various segments, NowFloats, a location-based online discovery platform has launched its new product for the healthcare segment. The product, called NowFloats Boost for Doctors, will enable healthcare professionals and organisations to be easily discovered by customers through the use of location-based SEO tools. Following the launch of its earlier products, Hotels and Manufacturing, Doctors is the latest platform launched by NowFloats. NowFloats intends to analyze the performance of all businesses on their platform and innovate for the specific needs of already well-performing verticals, so that they may have the most effective online presence that their business or institution needs. This makes NowFloats the first horizontal SaaS company in India to go deeply vertical as well.

NowFloats will create websites for healthcare professionals and organisations which will be supported on all three platforms - mobile, tablet, and web - with optimised content relevant to the business to draw more visitors who use search engines to find similar services around them. Through the Doctors platform, healthcare professionals can list all the services provided by the clinic on their website with service description and cost, create and track all appointments, as well as cancel appointments online. They can also create patient databases with essential contact details and notes relating to patients, and send emails or text messages to patients & doctors when creating/cancelling appointments. In addition, the platform will also allow doctors to view a weekly summary of all their appointments. The Doctors Card feature on the platform will also enable doctors to add all their details (specialty/education/experience/timings etc.) which will be reflected on the website.

Commenting on the announcement, Ronak Samantray, co-founder and Chief Software Architect, NowFloats said, “Businesses across sectors face several hurdles to create an active digital presence. They need to invest time and effort in creating an impactful website, updating relevant content in real time, enabling online discovery, generating leads and their conversion, etc. This is where NowFloats comes in. Our new product, Doctors, will help small and medium healthcare organisations to achieve a much-desired digital presence and build a fully-optimized online platform. This platform will not only help them manage appointment bookings, but also engage and reach out to consumers in a targeted manner through highly localised content optimisation.”

The platform will also include a Statistics feature, which will allow doctors to add statistics such as number of successful treatments, number of happy customers, awards won, etc. to highlight achievements and provide customers with helpful information to take the right decisions. Furthermore, with customer testimonials, they can build trust in the minds of prospective patients and win their confidence. Patients can also view all appointments in various time slots and make online bookings. A scanned prescription database will help them access a copy of their prescriptions by uploading it on the scheduler and review it the next time a patient visits.