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Indians are increasingly using mobile phones and other devices to watch their favorite sport online. Sports like football, cricket, hockey and other regional games as well have a huge viewership base. Recently, a survey concluded that online viewership in India has more than doubled this year. Twitter alone invited over 80 thousand tweets during the India vs Pakistan cricket match live online on 19 September.
Furthermore, over 200 million viewers turned to the video streaming platform Hotstar to watch the 60-day Indian Premier League (IPL) this year, according to a report on Business Standard. Managing director of Star India Sanjay Gupta says that in the next five years both online and TV viewership will grow and complement each other as he feels that India as a market is still “under-penetrated”.
In a latest move, probably banking on this figure, Jio made an announcement yesterday that the Jio TV app, which has over 1.4 million downloads on Google Play alone, will now let active Jio mobile phone users to stream all televised India cricket matches for the next 5 years. Jio has signed a deal with broadcaster Star India for the same, and all the matches will be streamed on Hotstar.
Jio announced that this was the first time ever that cricket production, a streaming platform and a high-speed data network have come together to “deliver the best of cricketing content with connectivity to benefit the Indian consumers,” in a statement to the media, according to a report on NDTV. This completely free live streaming may bring some cheer to the consumers of the telecom operator, which has managed to add over 11 million subscribers in a single month to become the second largest operator in the country.
Apart from Jio and Hotstar, the livestream of India vs Pakistan cricket match will also be available on Airtel TV app for Android and and iOS. The Airtel TV app can be downloaded from Google Play store. Those who do not want to watch India vs Pakistan cricket match live, but just want the Asia Cup 2018 live updates can always take to sites like Cricbuzz, ESPN Cricinfo that give ball to ball updates on their site, or simply log onto Twitter and search for the hashtag Ind Vs Pak live to catch all the action.