PwC India teams up with Meta to drive AI adoption with Llama Models

PwC India has taken a step in advancing the use of Generative AI (GenAI) by announcing a strategic collaboration with Meta. The partnership aims to develop and scale open-source AI solutions using Meta’s Llama models. This collaboration is set to transform enterprises and citizen services across industries, leveraging the power of Generative AI to accelerate digital transformation in India.

As India ramps up its AI initiatives, with the government launching the IndiaAI Mission to foster a robust AI ecosystem, this partnership between PwC and Meta comes at a pivotal moment. By harnessing the capabilities of Llama, an open-source AI platform, both companies aim to make GenAI more accessible to businesses, helping them innovate and solve real-world challenges.

Driving AI Innovation Across Sectors

Sanjeev Krishan, Chairperson of PwC India, expressed his enthusiasm about the collaboration, highlighting the potential of Generative AI in driving India’s growth; “We are excited to partner with Meta to explore the transformative potential of Generative AI in accelerating India’s growth trajectory. With Llama models, we see a unique opportunity to democratize this technology across industries and drive innovation while solving real-world challenges," said Krishan. "Together, we aspire to create a more digitally enabled future for our clients and communities, creating value and driving meaningful change at scale.”

By integrating PwC India’s domain expertise with Meta’s technical prowess, the collaboration aims to build and deploy enterprise-grade and citizen-service AI solutions that can enhance productivity, boost efficiency, and transform the customer experience. 

Llama Models: A Game-Changer for Businesses

The power of Meta’s Llama platform lies in its ability to process natural language understanding and generation, opening up new avenues for AI-driven customer interactions, automation, and advanced analytics. Sandhya Devanathan, Vice President and Head of Meta India, emphasized the impact of Llama on the Indian digital landscape; “Gen AI solutions, including Llama, are poised to revolutionize India's businesses and accelerate the country’s digital transformation journey. By harnessing the power of natural language understanding, Llama can unlock new efficiencies, enhance customer experiences, and drive data-driven decision-making.”

Devanathan further noted that as India strives to become a leading digital economy, GenAI will play a crucial role in empowering businesses to innovate, scale, and compete on the global stage. This partnership with PwC India aims to push forward AI adoption in a way that brings immediate and long-term benefits to Indian enterprises.

Strategic Collaboration with a Vision for Growth

Beyond its immediate offerings, this collaboration builds on PwC India’s ongoing efforts through its GenAI Lab, which has been focused on developing innovative AI solutions for both PwC employees and clients. The partnership with Meta aligns with PwC’s mission to reimagine business processes and unlock new avenues for efficiency and creativity through AI. 

Vivek Belgavi, Partner & Leader of Alliances & Ecosystems at PwC India, commented on the partnership’s significance: “This collaboration marks an important step towards providing our clients with innovative ways to leverage GenAI while unlocking new avenues for efficiency and creativity. By reimagining business operations, PwC India and Meta are setting the stage for transformative growth and operational excellence.”

With the combined expertise of PwC’s consulting and advisory services and Meta’s AI capabilities, the partnership offers businesses access to secure, ready-to-deploy AI solutions that can drive growth, innovation, and digital transformation.