ParallelDots and Google Cloud Team Up for Smarter Shelves

The retail industry faces significant challenges, with global CPGs losing a substantial portion of their annual sales due to poor in-store execution. Traditional methods of store audits and survey-based applications have fallen short in providing real-time data, efficient audits, and timely reporting.

ParallelDots' AI-powered image recognition solutions offer a comprehensive solution to these challenges. By leveraging computer vision and AI technology, they provide CPG manufacturers and retailers with over 97% accurate, real-time data on on-shelf availability, share of shelf, planogram compliance, and price tag accuracy. These insights help improve brand visibility and boost sales by addressing common issues such as missing SKUs, incorrect product placement, and pricing errors.

With Google Cloud's scalable and secure infrastructure, ParallelDots can further enhance its shelf monitoring solutions, offering end-users reliable performance and security. The integration between the two companies will also enable customers to deploy ParallelDots' solutions quickly and easily, achieving a higher return on investment compared to standalone solutions. Additionally, customers can seamlessly integrate and analyze ParallelDots' SKU-level shelf data alongside other datasets within the Google Cloud platform, significantly boosting ROI and eliminating the need for complex manual integration.  

ParallelDots has a proven track record in delivering image recognition-based shelf monitoring solutions, having successfully deployed its technology in Fortune 500 CPG companies. Google Cloud's strong presence in the CPG and retail sectors further strengthens this collaboration. The joint solution offers a compelling proposition for end-customers, combining ParallelDots' specialized technology with the platform security and robust infrastructure of Google Cloud.

"Our aim is to offer our customers a secure infrastructure and capabilities to seamlessly perform complex tasks," said Bikram Singh Bedi, Vice President and Country MD, Google Cloud India. "With this collaboration, we aim to empower ParallelDots to deliver unparalleled solutions to their customers. Our advanced cloud capabilities combined with their innovative technologies will simplify tasks, efficiently run complex problems, and enhance cost efficiency."

Ankit Singh, Co-founder & CTO of ParallelDots, added, "This partnership marks a significant milestone in our mission to create the world's foremost retail shelf insights platform. By combining our expertise with Google Cloud's powerful infrastructure, we can deliver a more reliable, secure, and scalable solution to our customers, ultimately driving better in-store execution and increased sales."

Impact on CPG Manufacturers and Retailers

The strategic partnership between ParallelDots and Google Cloud is set to have a transformative impact on CPG manufacturers and retailers by enhancing their in-store execution capabilities. One of the most significant benefits of this collaboration is the ability to provide real-time, highly accurate data on various shelf metrics such as on-shelf availability, share of shelf, planogram compliance, and price tag accuracy.