MG Debuts Tech-Savvy Windsor SUV

JSW MG Motor India has launched the MG Windsor, the country's first intelligent CUV (Crossover Utility Vehicle), aiming to redefine the electric vehicle (EV) market in India. Positioned as a blend of sedan comfort and SUV versatility, the Windsor is designed to offer a premium experience at a competitive price point with advanced technology features.

Technological Advancements and Features

The MG Windsor is built on a "Pure EV Platform," combining an aerodynamic design with spacious interiors and an array of smart connectivity features. The vehicle is powered by a Permanent Magnet Synchronous Motor (PMS) that is IP67 certified, offering protection against dust and water. Equipped with a 38 kWh lithium-ion battery pack, the Windsor generates 100 kW (136 PS) of power and 200 Nm of torque, providing a range of up to 331 km under optimal conditions. The vehicle supports four driving modes—Eco+, Eco, Normal, and Sport—allowing drivers to customize their experience based on driving needs and conditions.

Key technological highlights of the MG Windsor include:

• Aero Lounge Seats: First-in-segment seats that recline up to 135 degrees, enhancing passenger comfort.
• Infinity View Glass Roof: An expansive glass roof designed to provide an open, airy cabin environment.
• Grandview Touch Display: A 15.6-inch (25.6 cm) touchscreen display in the central console for immersive entertainment and navigation.
• MG-Jio Innovative Connectivity Platform (ICP): An advanced connectivity platform that integrates home-to-car functionality, enabling remote operations and monitoring via voice commands.
• i-SMART Technology: Over 80 connected features and 100+ AI-based voice commands provide a smart driving experience.

Battery-as-a-Service (BaaS) Model: Reducing Upfront Costs

The Windsor introduces an innovative "Battery-as-a-Service" (BaaS) model, a first in India's passenger vehicle segment. This model separates the cost of the battery from the vehicle's purchase price, significantly reducing the initial acquisition cost. Owners can opt for a battery rental at INR 3.5 per km, which is around 40% lower than conventional fuel costs. This flexible ownership model enables customers to pay only for battery usage, making the Windsor more accessible for a broader audience.

The BaaS model is complemented by additional benefits:

• Lifetime Battery Warranty: Offered to the first owner, ensuring long-term reliability.
• 3-60 Assured Buyback Plan: MG Motor guarantees a 60% buyback of the vehicle's value after 3 years or 45,000 km, reducing depreciation concerns.
• Public Charging Benefits: One year of free charging at public chargers through the "eHUB by MG" app.

Charging Infrastructure and Range Capabilities

To support the Windsor's electric capabilities, MG Motor offers an advanced charging solution. The vehicle is compatible with DC fast chargers, enabling a charge from 0 to 80% in approximately 40 minutes. The inclusion of public charging support and the eHUB app ensures that Windsor owners can easily locate and use charging facilities across the country.

Future of Electric Mobility in India

The launch of the MG Windsor marks a significant step towards broadening the EV ecosystem in India. It highlights the increasing importance of technology-driven solutions to address traditional barriers to EV adoption, such as high initial costs and limited charging infrastructure. By combining innovative technology, a unique ownership model, and a focus on customer experience, MG Motor India aims to accelerate the shift toward sustainable mobility in the Indian automotive market.