Dell Technologies Opens Lucknow’s Largest Premium Exclusive Store

Dell Technologies has launched its biggest premium Dell Exclusive Store in Lucknow's Naza Market, blending a cutting-edge retail experience with a gaming hub. The hybrid store offers a state-of-the-art, AI-powered retail environment that highlights Dell’s commitment to innovation and customer engagement.

The new store, inaugurated by Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies India, features a broad range of Dell products, from high-performance gaming laptops to top-tier devices for professionals, students, and creators. Additionally, the store boasts an AI-powered experience zone and a gaming center, allowing visitors to interact with the latest tech advancements.

“The Lucknow Dell Exclusive Store reflects our vision for leading the AI revolution in retail. It strengthens our ties with key markets like Uttar Pradesh while providing a community-centric, tech-driven experience," said Rishi.

Atul Mehta, Senior Director and General Manager, India Consumer Channel, Dell Technologies India, emphasized the store’s importance in connecting with local consumers. “Lucknow and Uttar Pradesh are critical markets for us. Through AI-driven experiences, trained staff, and strong partnerships, we’re excited to provide a destination for tech enthusiasts and gamers alike,” he added.

The store is designed to engage a wide range of customers, offering after-sales support and exclusive offers to students, gamers, and tech enthusiasts, ensuring a seamless and immersive experience for everyone.

AI-Powered Retail Meets High-Performance Gaming: A New Experience for Tech Enthusiasts

The new Dell Exclusive Store in Lucknow not only showcases the latest in high-performance laptops and desktops but also introduces an immersive AI-powered retail experience. With dedicated zones like the “AI zone” and the gaming experience center, visitors can explore cutting-edge technology firsthand. Whether it's students looking for study essentials or gamers seeking top-tier devices, the store creates a space where technology enthusiasts can engage with Dell’s latest innovations in a dynamic, futuristic environment.