AC Milan revamps digital infrastructure with Pure Storage

AC Milan, a global powerhouse in football, has upgraded its digital and AI capabilities through Pure Storage, an IT provider known for advanced data solutions. The new infrastructure aims to transform fan engagement and on-field performance by addressing previous storage limitations, accelerating content delivery, and supporting advanced data-driven projects.

Enhancing the Fan Experience and Training Analytics

AC Milan’s strategic goal to optimise fan experiences and leverage AI for athletic improvement is managed through its Media House, a dedicated content and data hub. The club recognised the need for robust, low-latency data storage as media production scaled rapidly, generating increasing volumes of unstructured data. The legacy system's limitations had caused bottlenecks, slowing production and creating data silos that hindered productivity.

Solution and Impact

With Pure Storage, AC Milan now benefits from an efficient, secure storage solution that enables the Media House to produce and deliver content 10 times faster than before. This upgrade allows the club to reach its vast, international fanbase more effectively and improves internal data handling across multiple facilities. Moreover, the platform offers strong cybersecurity measures, including SafeMode™ Snapshots for ransomware resilience, which safeguards data from unauthorised access or alteration.

Pure Storage also powers AI initiatives for AC Milan’s training analytics, enabling rapid processing and evaluation of video and sensor data from players. This infrastructure supports the creation of a comprehensive data lake, incorporating medical and performance metrics, to optimise player performance and health.

Executive Remarks

Maurizio Bonomi, AC Milan’s Information Technology Director, praised the platform’s impact, stating, “Pure helped AC Milan modernise our Media House so that content can be delivered across platforms in one-tenth of the time. The project has marked a new step in our ongoing evolution into a media company.”

Joao Silva, VP EMEA & Latin America at Pure Storage, expressed pride in the partnership, noting that “AC Milan’s Pure Storage platform showcases the benefit of real-time content delivery and AI, highlighting how technology can elevate fan engagement and player welfare.”

With this modernised digital infrastructure, AC Milan sets a benchmark for technology-driven transformations in professional sports.