NASSCOM Hosts Design Summit to Evangelise 'Design' as a Tool for Start-Ups

As part of its constant endeavors to transform the product and startup ecosystem of India, National Association of Software and Services Companies (NASSCOM) and its initiative DESIGN4INDIA along with Facebook as a leading partner hosted the Design Summit- ‘Interaction 2 Interfaces-How to build great products’ in Gurgaon today. The summit aimed to create a significant impact on the software technology product circuit by bringing the design and product ecosystems together.

Themed around ‘building great products- the impact of design in software technology companies’, the summit was addressed by eminent speakers, with the key note sessions held by Satyajeet Singh, Product Partnerships, Facebook India; Patrick Newbery, CSO of Method & Chief Design Officer, Practice Lead Globallogic and Saurabh Das, GVP - Marketing and Experience Platforms, SapientRazorfish.

In order to integrate design thinking and a human centric approach into the startups’ DNA, the DESIGN4INDIA initiative has been working to build design as a ‘tool for innovation’ that needs increasing adoption, further enabling the creation of intellectual property (IP) into the final technology, product or service.

Other speakers included Gaurav Lal, Digital Head, India, Fidelity International, Nitin Sethi, VP Product Design and User Experience, Quikr and Rohan Khara, Head of Product Management, MobiKwik and dignitaries and professionals from the design and product ecosystems.

Expressing her delight at the event, Sangeeta Gupta, Vice President, NASSCOM, said, “A strong foundation in design is required for businesses to reinvent themselves. By integrating design in the facet of the innovation ecosystem, companies will further be able to explore the true potential of their products.”

The event saw sessions on essentiality of design, product thinking, anticipatory design, design futurism, UX of the future, designing a design tool for designers, primalize design, and designing for emotions; attended by leading design experts, industry leaders, design mentors, practitioners..