Myntra deploys 3D platform to improve customer experience

Myntra, an online platform for fashion and lifestyle, has selected Dassault Systèmes’‘My Collection for Fashion’ industry solution experience to accelerate its internal and external processes. This in line with the company’s aim to expand and grow its in-house fashion brand business.

Based on Dassault Systèmes’ 3DEXPERIENCE platform, ‘My Collection for Fashion’ enables teams inside and outside a company to engage more efficiently in social innovation, connected design, seamless collaboration, and supply chain coordination.

‘My Collection for Fashion’ is expected to help Myntra streamline its existing processes and increase efficiency through seamless collaboration both internally and externally with its supply chain. The solution will facilitate reduction in time and cost of physical samples and will ensure on-trend products reach online store faster. In addition to this, providing flexibility and decision support at all levels of the company are some of the added advantages that the product offers.

My Collection for Fashion’ provides brands and retailers with a new approach to collaborative innovation and helps them to develop the products consumers love, while improving global efficiencies and speed to market by up to 50%.

Ganesh Subramanian, Head – New Initiatives at Myntra shared, “We are constantly working towards enhancing our consumer experience by leveraging state-of-the-art technologies and rolling out new initiatives. We are glad to partner with Dassault Systèmes to implement its ‘My Collection for Fashion’ solution, which will help us bring exciting products faster to our consumers. We are aligned with the vision of the company for future roadmap of 3D technology for an enhanced user experience.”

Dr. Chandan Chowdhury, Managing Director-India, Dassault Systèmes said, “Fashion and lifestyle industry in India is growing rapidly. We are delighted to have Myntra on board as a 3DEXPERIENCE Platform user. Over the years, brands have realised that consumer experiences are becoming the focal point of planning because experiences are bigger than products alone. And it is great to see this leading online retailer set the standards in addressing this critical requirement for world class online business”.