‘My Airtel’ app launches season of savings for prepaid customers

Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, today kicked off a season of savings on its ‘My Airtel’ mobile application for all its prepaid customers across India. As part of this, customers will now be able to avail a host of value-for-money offers by simply shaking the ‘My Airtel’ application window on their mobile phones – an all new feature aimed at giving customers a quick and fun way of availing the best recharge deals. Customers can now download or update their ‘My Airtel’ app and choose from a range of deals (including My Airtel My Offers, talktime benefits, extra internet and cashback offers) that the company will offer from time to time – exclusively for its app users. The shake feature of the app is currently only available for Android users and will soon be launched for iOS users.

Earlier last month, the company had launched an all new avatar of its ‘My Airtel’ mobile application with a wide range of fresh features and capabilities. “We are excited to kick off the season of savings for our customers and invite them to leverage the ‘My Airtel’ mobile application for the best of deals available out there for Airtel prepaid users. The all new shake-your-phone capability is a compelling feature addition to the application’s feature portfolio and fits within Airtel’s commitment towards driving a great digital experience for customers”, said Anand Chandrasekaran, Chief Product Officer, Bharti Airtel (India).

To support this, the company will soon also be launching its ‘Bachat ki khunn khunn’ advertising campaign that follows a thematic based on ‘the sound of savings’.

The ‘My Airtel’ application has been designed to follow an intuitive and easy to use interface which allows customers to conveniently discover, access and self-manage Airtel services across mobile, fixed line and DTH platforms.

Customers can use the app to recharge any mobile number, and receive ‘Airtel Surprises’ coupons from merchants across categories like shopping, food, wellness, entertainment etc. The app’s ‘I Want To’ feature will allow customers to make their frequent tasks (e.g. recharge of a specific prepaid mobile number) a quick action on their application’s home screen – thus helping them replicate the action in no time. The in-application payment experience and card store feature have now been upgraded and Airtel’s payment stack is now PCI-DSS certified to ensure a safe, secure and faster check out experience for customers across My Airtel and also the PC and Mobile web experiences. Push notifications with alerts such as low balance, pack expiry and payment due date are also be available on the app. Customers on ‘My Airtel’ do not incur any data charges for using the application.