Microsoft bets big on Indian eCommerce space; signs deals with JustDial, PayTm and Snapdeal

To drive innovation in the fast-evolving e-commerce industry, Microsoft has entered into broad-ranging agreements with JustDial, PayTm and Snapdeal. Microsoft will partner these e-commerce leaders in creating new marketplaces, new services and new experiences for their customers. Justdial, Paytm and Snapdeal will use a range of cloud and mobile technologies from Microsoft including advanced cloud services such as machine learning, Bing, Skype and Microsoft’s digital assistant, Cortana, to drive business innovation and customer delight.

Justdial and Microsoft will explore the use of Bing and cloud-based analytics to provide and enhance customer experience.  Paytm and Microsoft are working on three core areas of partnership. The companies will integrate the Paytm app and Paytm Wallet into Cortana to enable consumers to pay for their utility bills and carry out mobile transactions easily. Paytm will use Office 365 for their merchants’ inventory and account management. Lastly, Paytm will facilitate and support Microsoft service sales via their merchant network.

Snapdeal will work with Microsoft cloud platforms to create a digital automotive dealership that is expected to change the way customers make automotive buying decisions. Snapdeal and Microsoft will use Skype, Bing and Cortana to provide new engagement platforms for Snapdeal customers.