LogMeIn aims at CRM Market with Introduction of Bold360

LogMeIn, introduced Bold360, an intelligent customer engagement platform that provides a modern, flexible way for companies to interact with customers and get a real-time 360-degree view of all touch points and contextual data in a single solution. Through a powerful combination of popular digital engagement channels, support tools, and a unified interface, Bold360 is taking on the traditional customer service market by bridging the gap between the customer and vital business information; helping companies deliver the immediate and personalized experience today’s consumers expect.

“The rise of digital, artificial intelligence and mobile-first lifestyles has changed how customers want to interact with their favorite brands,” said Mary Wardley, Program Vice President, Loyalty and Customer Care, IDC. “As a result, companies need to rethink how they approach customer service to stay competitive. Offering a variety of engagement channels is just the beginning. The experience – whether automated or agent-assisted – needs to be seamless and the information contextual, to deliver the type of experience that will create long-term brand loyalty.”

According to a recent report from Gartner entitled The Eight Building Blocks of CRM: Data and Information (July 2016), there are a handful of key challenges when it comes to an organization’s CRM strategy. Specifically, they cite that “creating, maintaining and leveraging a single view of the customer is hard to achieve internally and the required capabilities are not provided by many CRM vendors. Many solutions fail to consider the myriad of channels used by customers to interact with organizations.”

Legacy customer service and CRM systems house only a small portion of customer data across various disparate systems, making it hard for companies to ever get a full picture of their customers. Bold360 is addressing this challenge by combining the rich customer profiles and actionable data agents need with the fast, frictionless service customers have come to expect. Intelligent automation also empowers customers with self-service tools, thereby eliminating routine tasks from the agent workflow to improve contact center efficiencies and deliver the type of customer experiences that build loyalty.

“The future of customer service lies in being able to create a truly exceptional and meaningful experience for customers”, said Michael Blaine, Senior Director, Customer Service at VF Corporation. “Utilizing technology to understand your customers while providing easily accessible and real-time information to your agents can help deliver a truly unique and personalized experience. Bold360 is an exciting first step toward this vision and we are excited to see where LogMeIn takes it in the future.”

Bold360 includes:

An Intuitive Interface - Empowers agents with the information needed to resolve issues quickly by consolidating data from different systems and presenting a unified view of all customer interactions. Agents can work across different channels while seeing a complete history of all interactions for the customer they are assisting.

No Code Integrations – Easily integrate popular business systems, including Salesforce and Zendesk, to provide that information directly into the Bold360 agent interface, without needing to toggle between applications.

World-Class Omni-Channel Engagement – Seamlessly engage with customers across a variety of channels including live chat, Facebook Messenger, email and more. Bold360 offers the right engagement for the level of support needed without clunky handoffs and preserves the context of conversations across channels to help agents address issues quickly.

Intelligent Automation -- Helps agents respond to commonly asked questions with the ability to create, curate and manage answers. The system gets smarter over time and can be applied to self-service interactions or to inform agents in an assisted interaction.

Remote Support – With features including remote control, file transfer and co-browsing, agents can seamlessly escalate visitors to remote support all in one interface to drive efficiency and quickly resolve customer issues.