Kraftly Launches MySite to digitize Indian Sellers & SMBs

Kraftly, announced MySite, a new offering for independent sellers and SMBs to further establish their online presence. Through MySite, Kraftly will design, integrate, and support a dedicated website for registered sellers who sign up for this offering. These websites will empower the small-scale sellers to run their own complete feature-rich website in one click using existing products on Kraftly. They will also help them gather more online traffic as their unique collection will be discoverable online via the Kraftly website as well as their own.

With E-Commerce taking the retail sector by the storm, India has transitioned into a mobile-first economy, rapidly embracing newer technologies and refining consumer shopping experience. Kraftly’s MySite is ideal for SMBs aiming to bolster their online sales while establishing a unique brand identity in the fast-growing digital world. Along with end-to-end website assimilation with Kraftly, MySite is further going to strengthen the online base of the sellers via paid & social media marketing tools. My Site sellers will also enjoy a privileged & strategic positioning in the Kraftly Website and Mobile App.

Commenting on the development, Mr Saahil Goel, CEO and Co-Founder, Kraftly, BigFoot Retail Solutions Pvt. Ltd, said, “With the increasing demand for online retail, a large no. of small-scale sellers and homepreneurs are joining B2C or a C2C e-commerce platforms to sell their unique creations. However, even though these sellers establish a customer base through these platforms, they often get overshadowed and fail to create an identity for themselves. We are launching Kraftly MySite for such entrepreneurs. The plan will not only help in increasing their sales but also strengthen brand recall value. We will link their dedicated website to Kraftly and back them with our marketing and logistics prowess. We look forward to an affirmative response from our active community of homepreneurs, womenpreneurs, and any seller aiming to go digital.”

Echoing the same thought, Akshay Ghulati, Chief Business Officer, Kraftly, added, “At Kraftly, we are driven by the vision to streamline and strengthen the contemporary SMB ecosystem in India. The launch of Kraftly MySite Plan is another stride in the same direction. With their distinctive and indigenous products, Indian craftsperson, artisans and sellers deserve a unique identity of their own, which is exactly what the MySite plan offers. By establishing a unique online presence for them, we aim to empower the burgeoning number of independent sellers or SMBs and contribute to the digital revolution in India.”

In addition to a personal branding website, Kraftly is further backing up the sellers with its technology and expertise, securing the transactions via its proprietary checkout gateway. Ambitious sellers may opt for the MySite plan at a commission rate of 35%. With the latest development striking the right chord with sellers, Kraftly also aims to manifest its vision of achieving over 2 lakh sellers by the end of 2017.