JioMart, which is currently operational through active partnerships with Kirana stores across the country was was formally introduced by Isha Ambani at the 43rd RIL AGM. The platform has been built to digitally enable, empower and engage kirana stores, and kiranas will stay connected and transact with their customers, facilitated by a multifunctional POS, said Isha Ambani.
JioMart, Isha Ambani, said is built upon two fundamental pillars:
- A powerful omni-channel tech-platform to unite customers, kiranas and producers.
- A widespread physical network of Reliance Retail that takes benefits of new commerce to every corner.
“With JioMart, kirana stores will no longer be held back by limited product range, space, or delivery challenges. The partnership with JioMart can potentially help kirana stores grow business and earnings,” she said.
“A unique solution that the platform offers is to convert the kirana’s existing stores in less than 48 hours into refreshed self-service stores, thereby transforming their customer experience completely,” she added.
Reliance says that some of the unique offerings of the e-commerce ventures to customers are trusted supplies, fresh produce, delivered at the doorstep, great value and attractive prices, and easy-to-use platform that offers an intuitive experience with voice-integration in multiple languages.
As an introductory offer, customers who place an order on the platform will receive a complimentary COVID essential kit that contains sanitizer, masks and so on. JioMart and WhatsApp will be working closely to create growth opportunities for millions of Indian small merchants and enable customers seamlessly transact with kirana shops,” said Mukesh Ambani.
"We have successfully piloted JioMart grocery model with kirana partners. The beta version of JioMart grocery platform is being piloted in 200 cities. Daily orders have crossed 2.5 lakh, and the number is growing each day," he added.