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Imagine museums that come alive with holograms, virtual reality journeys, and interactive exhibits. This is the reality Saurav Bhaik, CEO of Tagbin Services Pvt. Ltd., is building. As a pioneer in the immersive technology space, Bhaik is revolutionizing the way we experience history, culture, and travel. In this exclusive interview, we delve into Tagbin's groundbreaking projects, ambitious plans for the future, and Bhaik's invaluable advice for aspiring entrepreneurs.
Can you elaborate on the technology stack used in creating the immersive experiences at the Pradhan Mantri Sangrahalaya, and how it enhances visitor engagement?
The Pradhan Mantri Sangrahalaya utilizes cutting-edge tech to create an immersive and interactive experience. Visitors encounter kinetic art for dynamic displays, magnetic levitation for floating artifacts, and large-scale projection mapping that transforms surfaces into historical canvases.
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The museum features 7D shows and VR pods for immersive journeys through India's political history, while interactive touchscreens and digital kiosks provide detailed exhibit information. Holograms bring Prime Ministers to life, and multimedia projections with soundscapes enhance storytelling. Augmented and virtual reality offer immersive experiences, AI tailors the visit, and robotics recreate historical writings. Experiential dioramas combine AR, soundscapes, and dynamic lighting for engaging displays.
What were some of the key challenges faced during the execution of the teleportation bus project with Himachal Pradesh Tourism, and how were they overcome?
The teleportation bus project presented several hurdles. Integrating the bus with speed, aviation, and bus parameters for seamless synchronization was complex. Installing fragile transparent screens necessitated an innovative spring mechanism.
Managing the load-bearing structure required careful modifications, and changing the seating arrangement while maintaining the center of gravity involved detailed simulations. Displaying visuals on a large screen format required specialized software to sync data. Additionally, ensuring audio and visual elements were perfectly in sync with the bus's movement proved challenging. By addressing these challenges through innovative solutions and meticulous planning, we successfully brought the teleportation bus project to life.
How does Tagbin incorporate AI to tailor and enhance the visitor experience at museums and heritage sites?
Tagbin leverages AI to tailor and enhance visitor experiences at museums and heritage sites by providing personalized recommendations, interactive virtual assistants, and augmented reality (AR) experiences. AI systems analyze visitor preferences and interactions to suggest customized tour paths and exhibits. Virtual assistants, accessible via apps or kiosks, offer real-time information and context about displays.
AR integration enriches experiences with real-time contextual information, creating immersive storytelling. Additionally, AI monitors visitor behavior to generate heatmaps and analytics, helping optimize exhibit placements and visitor flow.
Dynamic content displays adjust based on visitor demographics and preferences, while AI-powered audio guides offer personalized tours that adapt to individual paces and interests. This comprehensive AI integration ensures a more engaging, informative, and personalized museum experience.
Tagbin is planning an SME IPO by the end of this year. Can you provide insights into how the funds raised will be utilized to drive future growth and expansion?
Tagbin is planning an SME IPO by the end of this year, and the funds raised will be pivotal in driving our future growth and expansion. The capital will be strategically allocated to execute larger projects, enabling us to scale our operations and deliver more complex and high-impact solutions.
Additionally, we aim to significantly increase our capabilities in the AI vertical. This includes investing in cutting-edge research and development, enhancing our technological infrastructure, and expanding our team of experts. These investments will not only bolster our current offerings but also position us at the forefront of AI innovation.
By leveraging the funds from the IPO, Tagbin will be well-equipped to pursue new market opportunities, enhance our service portfolio, and solidify our position as a leader in the tech-driven experiential industry.
With a current turnover of 100cr aiming to reach 500cr this year, what strategies and initiatives are in place to achieve this significant growth?
With a current turnover of ₹100 crore aiming to reach ₹500 crore this year, we have several strategies and initiatives to drive this significant growth. Firstly, we are expanding into international markets, bringing our innovations to new industries and regions. This global exploration opens up vast opportunities for revenue and brand recognition. Secondly, our enhanced capabilities now make us eligible for larger projects, positioning Tagbin for substantial success and higher-value contracts.
Additionally, we have established a new tech vertical focused on AI, driving groundbreaking innovations that meet the evolving demands of the market. Lastly, we have launched our latest solution, the BoardRoom AI Smart Solution, which enhances decision-making processes and operational efficiency for our clients. These strategic moves collectively pave the way for achieving our ambitious growth target.
How did the transition from being a bootstrapped company to a profitable, self-funded organization impact Tagbin's growth trajectory and project execution capabilities?
Transitioning from a bootstrapped company to a profitable, self-funded organization had a profound impact on Tagbin's growth trajectory and project execution capabilities. Initially, as a bootstrapped venture, we faced significant challenges, balancing the high demands of our projects with limited financial resources.
By focusing on a single vertical, we managed to grow our revenue from ₹10 crore to ₹100 crore over the last three years, ensuring stability and a more streamlined approach to financial management. This focused strategy allowed us to channel our resources effectively and gain a solid foothold in the market. With our profitability, we now make substantial investments in research and development, particularly in crafting cutting-edge B2B solutions in AI and ML domains.
This self-funding approach not only supports our current projects but also positions us for exponential growth, enhancing our ability to innovate and execute projects with greater efficiency and impact.
What are Tagbin’s plans for expanding its tech-driven solutions to rural and local museums, and how do you envision these technologies connecting with national and international audiences?
Tagbin plans to expand its tech-driven solutions to rural and local museums by implementing innovative technologies that enhance visitor engagement and accessibility. We aim to deploy interactive exhibits, augmented reality (AR), and virtual reality (VR) experiences that bring history and culture to life, making them more immersive and educational.
These technologies will not only attract local visitors but also connect with national and international audiences through virtual tours and online platforms. By digitizing exhibits and creating rich, interactive content, we can share the unique stories of rural and local museums globally.
This approach will bridge the gap between remote locations and the broader world, fostering a deeper appreciation of diverse cultural heritage and ensuring that these important stories reach a wider audience. Through these efforts, Tagbin envisions creating a connected, global museum network that celebrates and preserves our collective history.
What advice would you give to budding entrepreneurs looking to enter the tech-driven experiential industry, based on your journey and experiences with Tagbin?
To all the budding and young entrepreneurs looking to enter the tech-driven experiential industry, we have some advice based on my journey with Tagbin. Don't be afraid to take risks and pursue your dreams, but be prepared to put in the hard work, as success never comes overnight.
The future is going to be immersive; the internet will soon become a three-dimensional experience. This presents a unique opportunity for early action in the AI industry. Learn to adapt to the changing business environment and seek guidance from experienced mentors.
Always be open to learning and improving yourself and your business. Keep working on your dreams until they become reality, and continually evolve your plans. The best plans are those that adapt over time. By embracing these strategies, you can carve out a successful niche in this rapidly evolving industry.
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