Delta plans to educate its customers about the Innovation on Wheels: Benjamin Lin

Globally, Delta Electronics has thrived for five decades. Its “Innovation on Wheels” initiative is a testament to Delta’s dedication to reaching every corner of India, delivering cutting-edge solutions directly to customers and partners.

Benjamin Lin, President, Delta Electronics India, tells us more. Excerpts from an interview:

DQ: What is the idea behind the Innovation on Wheels initiative?

Benjamin Lin: The Innovation on Wheels initiative is a testament to Delta's unwavering dedication to advancing technology and connectivity across India. As a global leader in power and thermal management solutions, we are proud to celebrate two decades of nurturing energy conservation in the country. 

Through this initiative, we are bringing our cutting-edge Data Center Solutions directly to communities in over 50 cities, covering more than 10,000 kilometers. Our goal is to showcase the depth and breadth of Delta's innovative solutions, demonstrating our commitment to driving positive change and empowering individuals and businesses with sustainable technology solutions. By taking our mobile innovation hub on the road, we aim to inspire and educate communities about the possibilities of a more connected and sustainable future. 

DQ: How does Delta plan on educating its customers about this initiative? 

Benjamin Lin: Delta plans to educate its customers about the Innovation on Wheels initiative through a multi-faceted approach. Firstly, we will leverage our digital platforms, including our website and social media channels, to share information about the initiative, its objectives, and the cities it will visit. 

Additionally, we will collaborate with local media outlets to generate awareness and coverage of the initiative in each city it travels to. Furthermore, we will organize interactive workshops, seminars, and demonstrations at each stop to engage directly with customers and provide them with hands-on experience of our cutting-edge Data Center Solutions. 

Through these efforts, we aim to effectively communicate the benefits and significance of the initiative, empowering our customers with knowledge and insights into the latest advancements in technology and connectivity.

DQ: What kind of investment has the data center business of the company seen in the last 2-3 years? 

Benjamin Lin: The data center industry in India is experiencing phenomenal growth, driven by digital transformation and increasing Internet usage. At Delta Electronics India, we're committed to being a key player in this exciting journey. 

Over the past 2-3 years, we've made significant investments in our data center business, aligning with our ongoing commitment to invest over $500 million in India across various sectors over the next five years. This includes setting up a new manufacturing unit in Krishnagiri (KG) to meet the growing demand for data center solutions.

However, our commitment goes beyond just manufacturing. Globally, Delta Electronics allocates approximately 8% of its total revenue to R&D. This translates into significant investments in India as well, enabling us to develop cutting-edge data center solutions that are not only high-performing but also energy-efficient. By strategically investing in both manufacturing capabilities and R&D, we ensure we can deliver the best possible solutions to our Indian customers. These solutions cater to their specific needs while minimizing environmental impact, reflecting our commitment to sustainability.

We believe these investments will solidify Delta Electronics India's position as a leading data center solutions provider in the Indian market, empowering businesses to thrive in the digital age.

DQ: What is the importance of the India market for Delta Electronics India?

Benjamin Lin: The Indian market holds immense significance for Delta Electronics India. As a global leader in power and thermal management solutions, Delta is deeply committed to advancing technology and connectivity throughout the nation. 

India's rapidly growing economy, coupled with its increasing focus on digitalization and sustainability, presents numerous opportunities for Delta to contribute meaningfully. The country's burgeoning data center industry, expanding renewable energy sector, and emphasis on smart infrastructure align perfectly with Delta's expertise and product offerings. 

By investing in the Indian market, Delta aims to foster innovation, drive sustainable development, and empower businesses and communities across the nation. 

DQ: What have been the growth drivers, challenges and opportunities for Delta in India? 

Benjamin Lin: The growth drivers for Delta Electronics India have been multifaceted. Firstly, the rapid digital transformation across various sectors in India has spurred demand for our power and thermal management solutions. Additionally, the government's initiatives towards renewable energy adoption and smart infrastructure development have provided significant opportunities for Delta to contribute. 

However, along with these opportunities come challenges, such as addressing the evolving needs of customers in diverse industries. Despite these challenges, Delta sees immense potential in India's market, driven by its large population, expanding middle class, and increasing urbanization. 

By leveraging our global expertise, local partnerships, and commitment to innovation, we aim to overcome challenges and seize opportunities to further strengthen our presence and contribute to India's sustainable growth journey.

DQ: How is Delta focusing on creating green solutions? 

Benjamin Lin: Delta Electronics India is steadfast in its commitment to creating green solutions that drive sustainability and environmental stewardship. We believe in leveraging innovative technologies and engineering excellence to develop products and solutions that minimize carbon footprint and promote energy efficiency. 

Our focus extends across various sectors, including power management, thermal solutions, and renewable energy. We prioritize the development of eco-friendly products that not only meet the stringent environmental standards but also contribute to reducing greenhouse gas emissions and conserving natural resources. 

Through initiatives such as our Innovation on Wheels program and strategic partnerships, we aim to raise awareness about the importance of green solutions and empower businesses and individuals to embrace sustainable practices. By aligning our efforts with global sustainability goals and investing in research and development, Delta Electronics India is playing a pivotal role in shaping a greener and more sustainable future for India and beyond.

DQ: What kind of presence do you have currently in India, and what are your plans for the upcoming FY? 

Benjamin Lin: We have a robust presence across the country, with 16 regional offices strategically, located to cater to diverse markets. Our manufacturing facilities in Rudrapur, Gurgaon, and Krishnagiri, along with two state-of-the-art R&D centers in Gurgaon and Bengaluru, underscore our commitment to innovation and excellence. 

Additionally, our extensive network comprises over 200 channel partners, further enhancing our reach and accessibility. As we look ahead to the upcoming fiscal year, our plans revolve around leveraging our strong foundation to further expand our footprint and strengthen our market position. 

We aim to deepen our engagement with customers, enhance our product offerings, and accelerate our growth trajectory. By staying agile, innovative, and customer-centric, we are poised to capitalize on emerging opportunities and deliver value-driven solutions that meet the evolving needs of our customers and the market.