Innovate and Deliver

CSC, one of the largest services firms, rolled out its annual Technology and Business Solutions Conference (TBSC) in India. This is for the first time that it had happened outside the US. TBSC is a common platform for the global IT service providers vast ecosystem of partners and customers to share insights and expertise, analyze business challenges, and discuss future developments in IT. The theme for the India event was Innovate and Deliver.

Featuring participants from across CSCs technical, client, and partner communities, TBSC India 2011 had 4 plenary sessions, 90 CSC sessions, and 81 partner breakout sessions. A featured panel discussion focused on Transformation, Innovation, and Strategic Change: The Keys to Great Customer Experience. The panel included Rajan Jha, director, IT, TH Group of Companies Vietnam; Saurabh Ganeriwala, CTO, GE Capital India; along with CSC executives Lem Lasher, president, Global Business Solutions; Brian Manning, president and managing director, CSC India; and Narendra Nayak, director, India Sales, CSC India. Shyamanuja Das, editor, Dataquest moderated the discussion.

The discussion focused on how customer experience flows from the overall positioning of the company, challenges in the emerging markets, how they are different from mature markets, and role of innovation in customer experience. The panelists also took a deep dive into areas such as customer analytics/intelligence, using social media analytics, and role of partner ecosystem in a companys overall customer experience delivery.

Other CSC executives such as Frank Heitman, president, Global Applications Delivery and Bill Koff, VP & CTO, CSC Office of Innovation also spoke at the conference. CSCs India operations are the companys second largest globally, with a strong team of 23,000+ professionals across its development and delivery centers in 7 locations in Noida, Indore, Hyderabad, Chennai, Mumbai, Bengaluru, and Vadodara. CSC recently announced their entry into the Indian domestic market with a special focus on banking, insurance, manufacturing, healthcare, and government sectors.

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