Indus OS Partners with Digital Turbine to Monetize 1 Bn Smartphone Users

Digital Turbine, Inc,  announced a multi-year agreement with Indus OS. Indus OS is currently available on eight million smartphones across 80 smartphone models, and aims to add 100 million users by 2020. Currently live, Indus OS launched Digital Turbine’s Ignite platform to power its mobile app campaigns mid May 2017.

India is the world's fastest growing smartphone market, with an estimated 125 million smartphones expected to be sold in India in 2017. Further, over the next three years, it is estimated that 500 million people in India will transition to smartphones, and an overwhelming majority of these people will be users who don't understand English. Indus OS is built ground-up to meet the local market needs and currently supports 12 major languages. It currently has partnershipcs with 8 major Indian OEMs and has made giant strides in its vision is to help connect a billion smartphone users in emerging markets.

“Our mission is to develop technology to cater to the economic, social and regional diversity of the region,” said Rakesh Deshmukh, co-founder and CEO of Indus OS. “Simply stated, our Ignite platform provides mobile ecosystems an easier way to scale. It delivers a relevant suite of app campaigns to end customers by leveraging our extensive advertising network and exclusive partnerships with top mobile ad agencies,” said Bill Stone, CEO of Digital Turbine. “Our proprietary app recommendation engine uses data science to optimize and track campaigns for a more engaging end user experience. We are extremely excited to partner with Indus OS in its efforts to advance smartphone adoption and engagement with mobile applications throughout India and other emerging markets.