IndiaMART ropes in Amarinder Dhaliwal as Chief Product Officer

IndiaMART, an online marketplace has appointed Amarinder S Dhaliwal, as its Chief Product Officer. In his current role at IndiaMART, Dhaliwal will work towards strengthening the user experience, creating a consumer centric brand and lead product innovation.

An IIM-Ahmedabad and IIT-Delhi alumnus, Amarinder comes with a rich experience of more than 20 years. Prior to joining IndiaMART, Amarinder was the Chief Operating Officer (COO) of Micromax YU, where he created and launched YU as an innovative mobile brand. He has also had an entrepreneurial stint as the co-founder and CEO for private label e-tailer DoneByNone.com. Apart from internet and e-commerce, Dhaliwal’s experience spans across media businesses, finance and investment banking in companies like Times Internet, World Wide Media, Powergen PLC and SBI Capital.

“We are excited to have Amarinder on our team. With his entrepreneurial and intrapreneurial experience, Amarinder will spearhead the product innovations and development at IndiaMART. He is a key hire for us and we look forward to his leadership in ramping up our value proposition to cover all aspects impacting SMEs. He has successfully created and led highly engaging digital brands in the past and his expertise will help us in creating a globally competitive product experience for our users,” said Dinesh Agarwal, Founder & CEO, IndiaMART.

The B2B industry is at the juncture of internet revolution. In the past 20 years, IndiaMART has been leading this disruption. The company is looking at a robust expansion of its business and team in this fiscal.

‘’Amarinder's considerable expertise in the internet space will be an asset as IndiaMART creates an ecosystem, that’s at the intersection of commerce, payments and finance to serve millions of Indian SMEs that have come online. With his appointment, IndiaMART strengthens its ability to deliver best-in-class products to its growing user base," said Bhavani Rana, Partner, Amadeus Capital, investor of IndiaMART.

As a part of the top management, Amarinder has the responsibility of carrying ahead the organisation’s vision of ‘to make doing business easy’ by focusing on enhancing the product utility and user experience, his key forte.

On his appointment in the new role, Amarinder said, “Technology and internet are re-defining the B2B space. The B2B industry is moving at a fast pace and it comes with immense opportunities to innovate and grow. As internet becomes pervasive, the company is well positioned to leverage its understanding of SME needs as for a lot of SMEs their first brush with Internet was through IndiaMART. I am happy to join the strong leadership team of IndiaMART that has digitised millions of Indian businesses. The company’s vision to build a customer centric brand excites me the most about my role.”