IIT Delhi Offers Certificate Programme in Digital Marketing

The Indian Institute of Technology (IIT Delhi) is offering a Certificate Program in Digital Marketing. The program is meticulously designed for final-year students or fresh graduates, early professionals, marketing managers, consultants, business owners, and entrepreneurs looking to apply the best practices of digital marketing for their business expansion.

IIT Delhi’s certification program in digital marketing will allow learners to learn in-demand digital marketing skills, work in digital marketing roles, and transition to digital marketing roles by upskilling in data-driven, high-impact digital marketing strategies. The course will be helpful to enrich their professional strategic mindset with new-age concepts and skills in digital marketing.

What will learners learn in the IIT Delhi Certificate Program in Digital Marketing?

The duration of the certification program is of 6 months. During this span, learners will be introduced to concepts of management and marketing through online sessions. All these sessions will be delivered in  LIVE online format by IIT Delhi faculty and industry experts. The program will be conducted in different modules which include

• Introduction to Management
• Consumer Behavior
• STP
• Forecasting
• Marketing Mix-1
• IMC
• PLC
• Brand Management
• Using Social Media
• Digital Identities and Branding
• Content Creation
• Blogs/Videos
• Strategic Marketing
• Media Planning
• Facebook, Instagram, LinkedIn, and Google Ads Marketing
• SEO
• Analyzing and Monitoring Campaigns
• Freelancing

What are the benefits of joining the IIT Delhi Certificate Program in Digital Marketing?

 One of the major benefits of the program is its best-in-class curriculum specially designed by India’s premier B-school. Learners will get a chance to learn from one of India’s top-ranked institutes. Classes will be conducted via live online sessions and recorded videos with real-world case studies. Learners will also get a chance to gain industry-oriented insights from the eminent faculty of IIT Delhi.

Upon successful completion of the program, learners will receive an IIT Delhi successful completion certificate in Digital Marketing. They will get to participate in peer-to-peer learning and expand their professional network.

Who can enroll for IIT Delhi Certificate Program in Digital Marketing?

Graduates in any discipline or Diploma holders in any branch of Engineering from a recognized university in any discipline as on September 30, 2023, can apply for the program. Interested candidates who want to join the program can apply on the official website of IIT Delhi. The technical orientation will be conducted on 30th September 2023. In terms to join the course, candidates will have to pay a course fee worth INR 69000 with additional GST charges. Hence, the individuals who want to join the course are suggested to go through the advertisement on the official website