IIM Indore Enrolling for Executive Program in Digital Marketing

The Indian Institute of Management (IIM) Indore is offering an Executive Program in Digital Marketing to attain excellence in the field of Digital Marketing. The marketing landscape is undergoing a seismic transformation with time. Modern customers demand personalized, relevant, and engaging content, that needs for digital marketing expertise.

IIM Indore has recognized this demand and has offered this exciting opportunity to master the art of digital marketing through this program.

The curriculum of the program will cover topics that include

• Introduction to Marketing Management
• Introduction to Digital Consumers and Digital Marketing
• Understanding the Consumer
• Search Engines: Organic Search and Keywords
• Search Engine Advertising
• Display Ads and Targeting
• Social Media Strategy
• Influencers, Communities, and Online Reputation
• Email Marketing and Affiliate Marketing
• Landing pages, microsites, and Mobile Apps
• Digital Marketing Analytics: Data Sources
• Frameworks for Evaluation
• Attribution Issues and Experimentation
• Digital marketing Strategy Planning, Execution, Assessment and Refinement

What will participants learn in the Digital Marketing program?

The learners who will participate in the program will be able to develop frameworks to set clear goals, plan effective campaigns, and engage customers strategically. They will be exposed to various channels and platforms available to launch successful marketing campaigns tailored to their target audience. Learners will understand how to captivate and retain customers and guide them from initial attention to actionable engagements. They will also gain insights into the science of measuring performance against predefined objectives and ensuring data-driven decision-making.

What are the benefits of a Digital marketing course?

Upon successful completion of the program, participants can apply for Executive Education Alumni Status with IIM Indore. This will open doors to invaluable networking opportunities and ongoing learning.
Additionally, participants also have the exciting opportunity to earn additional certifications from industry giants such as Google Ads, Google Analytics, HubSpot, and SpyFli which will help them to enhance their professional profile and will also demonstrate their expertise to potential employers.

Checklist for IIM Indore Executive Program in Digital Marketing

Applications end on date: 1st September
Program commences on : 31st October
Program fees : INR 95000 + GST
Program duration: 18 weeks
Eligibility: Minimum Graduate or Diploma Holder

Conclusion

This Executive Program in Digital Marketing is a path-breaking course. Participants are suggested not to miss this opportunity if they aspire to stay ahead of the curve and unlock exciting career prospects in the dynamic world of digital marketing.