Idea Money partners with Shopclues to create unique eco-system

Taking a massive step forward in providing customers, access to a whole new avenue of online purchases, Idea Money has partnered with ShopClues, India’s first and largest managed marketplace, to sell products through its Retailer Assisted Model (RAM) via local retailers. The partnership will help million on ground customers who may not have access to the internet, to make easy, convenient and secure purchase transactions.

The Idea Money Retailer Assisted Model (RAM) will enable Idea retailers to access the ShopClues products and provide customers with the option of purchasing products online. On making a purchase, customers will be able to make payments through Idea Money wallet to Shopclues. The product will then be delivered by ShopClues to the customer’s desired point of delivery.

Speaking on the association, Sudhakar Ramasubramanian, CEO (Designate), Aditya Birla Idea Payments Bank Ltd, said, “Built to be beneficial to both retailers and customers, Idea Money’s association with ShopClues will not only help them target our Idea customer base of nearly 200 million, but also provide several of these customers, who have no access to internet, the ability to conduct online purchases like never before.”

This association with ShopClues will enable customers to access more than 3 lakh products across categories like mobiles, tablets and accessories, TVs, home appliances, computers, fashion apparel and toys & games amongst others. With this partnership, ShopClues and Idea Money will be able to provide large variety of product options to consumers who do not own a smartphone, helping ShopClues target mid to low income consumers. This unique avenue will also provide Idea retailers with a whole new range of products to sell and attract further customers, without investing in storage, inventories or managing logistics.

Idea Money through its Retailer Assisted Model (RAM) and a network of 1.8 million Idea retailers will help ShopClues to increase its stronghold in the Tier 3 and Tier 4 markets and scale up rural assisted e-commerce business.

Speaking on the occasion, Radhika Aggarwal, Chief Business Officer and Co-founder, Shopclues, said, “At ShopClues, we are driven to empower the lives of our 5 Lakh+ merchants and our customers who cut across the country. This new ecosystem from Idea Money will help our merchant community enjoy the benefits of online trade, and increase their engagement with their local customer catchment. Additionally, the real India, the millions of ShopClues customers who are spread across the country and in places where smart-phone penetrations are low, will now get an additional way to access our wide range of products.”