iCubesWire appoints Gauri Awasthi as Chief Business Officer

iCubesWire, a digital marketing solution and concept provider in India appointed Gauri Awasthi as Chief Business Officer. In this newly created position, Gauri will be responsible to lead the ‘360-degree’, the new business function at iCubesWire encompassing digital strategy, own, earn and paid digital media, performance marketing, programmatic, social, search, e-commerce, UX / UI digital creative and custom media integrated experiential marketing divisions.

She comes to iCubesWire after her tenure at Quasar Media, a WPP company, where she last served as Regional Digital Head – North & East. She has also worked with Cheil Worldwide as Head – New Business Digital. Her key role comprised restructuring the team, building-up agency-client relationship, driving successful launches and helping agency reaching its digital revenues in a very short span of time.

Speaking on the announcement, Sahil Chopra, CEO and Founder, iCubesWire said, ‘At iCubesWire we are preparing for the company’s next phase of growth with an eye to scale the business. Gauri will be an asset to the company who will bring fresh perspectives and enhance leadership bandwidth to execute on our next phase of growth. Her highly rich, varied experience of working with many successful brands and her appointment comes at the right juncture to help iCubesWire reach greater heights.”

With almost 15 years of industry experience, Gauri is well known for her tenacious Digital Marketing skills, thriving agency client relationship and building high performance teams. She is highly responsible, committed with excellent relation management and transformational skills instrumental for digital marketing strategy and media planning for Fortune 100 companies. An innovative go-getter with a passion for creating high impact user experience products/web properties, marketing strategy with a sharp communication and digital advertising. Some of the key clients she has worked with – Microsoft, Samsung, Adidas, HCL, Viber, Havells, Cargill, Reckitt, Nestle, Telenor, Apollo, Fortis, Fastrack, ITC – John Players, Hamdard, Airtel.

Commenting on her joining, Gauri said, “I am really excited about joining iCubesWire. I believe there are many exciting opportunities ahead as it is an era where everything seems to be transforming the digital way which is the new media. It’s an amazing feeling to be part of the young and energetic iCubesWire team. I am looking at reaching out to those business transformation opportunities and leveraging brand visibility for iCubesWire as the most promising state-of-the-art one-stop agency, a corporate would desire to have.”