HTC launches U Series of smartphones that are all about U

HTC Corporation unveiled the HTC U Ultra and the HTC U Play smartphones in the Indian market. Both the smartphones come with 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail. The HTC U Ultra is priced at Rs. 59,990 (MOP) and the HTC U Play is priced at Rs. 39,990 (MOP).

The HTC U Ultra and HTC U Play come with a one-year insurance1 that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5% cash back on the MOP value of both the phones using Standard Chartered Debit or credit card. This offer is valid from 6th March ’17 - 31st May ’17. HTC U Ultra and HTC U Play will be available in Indian market from 6th March ‘17 and mid-March ’17 respectively

Unveiling the new range, Mr. Faisal Siddiqui, President-South Asia, HTC said, “ The launch of the HTC ‘U’ series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial Intelligence integration for the discerning customer looking for a premium product with a global appeal”.

The HTC U Ultra comes equipped with the dual display, HTC Sense Companion, U Sonic and Voice recognition. The device has BoomSoundTM Hi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel main camera to deliver less blur, faster focus, better photos at night. HTC U Ultra and U Play comes in with a 64GB memory variant. The HTC U Ultra is available in three colors, which include Brilliant Black; Cosmetic Pink and Sapphire Blue. The HTC U Play with a 5.2” perfectly symmetric thin design takes brilliant selfies with 16MP rear and UltraPixelTM front camera. The HTC U Play is available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors in the India market.

Reflects U

The device has a new, beautifully 3D contoured, liquid surface that’s designed to reflect the best in you. The device has a Lustrous; symmetrical, curved glass construction that reflects light beautifully with color from vapored minerals layered to add depth and brilliance from every angle. The polished surface bends and blends seamlessly into the side of the phone allowing it to nestle perfectly in your hand.

Learns from U

Introducing the new HTC Sense Companion2 that is your personal companion who is always learning from you; suggesting how you dress warm and leave for work earlier on a snowy day. It reminds you to charge if it figures you need more power to last until you get home. It knows you – and it’s made to evolve and get to know you better over time.3

Responds to U

Voice recognition is the most natural way to interact. HTC U Ultra can recognize your voice and respond, even if it’s asleep. It navigates your phone, take or reject calls, snooze or dismiss alarms, and more.

Puts U on top

The new Dual Display gives you the information you need, at your fingertips. It is perfect for fast, convenient access to the things you use the most, like your favorite contacts, apps, reminders, event notifications and more. This is because what’s important to you should always be right on top.

Listens to U

As every person’s inner ear is as unique as their fingerprint HTC USonic4 analyzes your inner ears with a sonar-like pulse, and then adapts to you. It is like having a sound engineer in your phone. The tiny microphones listen for the sonic reflection in your ears - One in the left ear, one in the right analyze the reflected tone to optimize the headsets just for you. Whether you’re in a library or at a party, you can adapt your headset to suit noise levels around you.

HTC BoomSound Hi-Fi edition speakers deliver pulse-pounding audio, featuring separated sound design like leading acoustic systems

Positions U: 3D Audio

Four omnidirectional mics capture positional sound and recording 360-degree immersive audio which makes you feel like you are there at a rock show, in the concert hall or anywhere you want.

Pick the best U

HTC U Ultra takes brilliant selfies. You can easily switch between 16MP and UltraPixelTM in the front camera5 and choose between unparalleled light sensitivity of UltraPixel or the high resolution of 16MP to get the biggest shot with most details.

Captures U

The HTC U Ultra is rated as industry’s best with12MP UltraPixel main camera which delivers less blur, faster focus, better photos at night. As we know that every photo is important to you, anytime, anywhere.

Reflects U

The HTC U Play 5.2” smartphone is designed to reflect the best of you. The device comes with a new, beautifully 3D contoured, liquid surface with Lustrous, symmetrical, curved glass construction that reflects light beautifully.

Learns from U

HTC U Play comes with HTC Sense Companion2. This personal companion is always learning from you and comes with voice recognition built-in so that it’s able to respond to your voice. Just say the word to navigate your phone, take or reject incoming calls, snooze or dismiss an alarm, send messages and even begin hands-free navigation.

Listens to U

HTC USonic4 analyzes your inner ears with a sonar-like pulse, and then adapts to you. The tiny microphones listen for the sonic reflection in your ears analyzing the reflected tone to optimize the headset just for you. Whether you’re in a library or at a party, you can adapt your headset to suit noise levels around you.

Captures U

You can take brilliant selfies anyway you like by easily switching between 16MP and UltraPixel in the front camera5. You can choose between unparalleled light sensitivity of UltraPixel or the high resolution of 16MP for whatever meets your need. The 16MP main camera delivers less blur, faster focus, better photos at night.