How OnePlus 3 sets a precedence with 6GB RAM and a tag of Rs 27,999

OnePlus released the OnePlus 3, its much-awaited flagship smartphone. Combining the best in technology, design and innovation, this premium device further solidifies OnePlus’ mission to build a better smartphone experience. But above all, this is the smartphone that gives strong competition to the established global brands even.

The OnePlus 3 offers top-of-the-line performance and inspired design, while keeping the customer at the center. The new phone features Dash Charge fast charging technology, which adds a day of power in only half an hour. It comes with completely unlocked bootloader to give users maximum flexibility. It is also the first OnePlus smartphone to be available for purchase at launch on Amazon.in, OnePlus’ exclusive online partner in India, without an invite from day one.

“We know that the best smartphone is the one that works exactly how you want it to,” said OnePlus Founder and CEO Pete Lau. “The OnePlus 3 delivers that experience. It combines what our customers already love about our products with what they want and expect next. For example, Dash Charge sets a new standard for fast charging technology. It’s a flagship smartphone inspired by – and made for – our fans.”

Vikas Agarwal, General Manager at OnePlus India added, “India has always been a special market for us and we are thrilled to launch the OnePlus 3 for our Indian users simultaneously with the rest of the world. We are confident the phone will bode well with the expectations of the Indian fans, who will now have an easier time experiencing the OnePlus 3 since we have gone ‘invite free’. We are also introducing a line up of attractive accessories and exclusive partner offers to make the user experience even more enriching.”

Dash Charge – A Day’s Power in Half an Hour
The OnePlus 3 utilizes Dash Charge technology, a faster, cooler and safer way to charge a smartphone. Unlike other quick charging technologies, Dash Charge replenishes more than 60% of the 3,000 mAh battery in 30 minutes and continues fast charging even when streaming video or playing energy-intensive games. This is made possible by leveraging a large electric current for stable, consistent charging speeds. In addition, Dash Charge carries more current than other charging solutions, and at lower temperatures, by shifting the power management process from the phone itself to the Dash Charge adapter, so a vast majority of the heat generated while charging never reaches the device. Along with five custom safety measures in place to safeguard the adaptor, cable and phone itself, users can charge their OnePlus 3 as fast as possible without worry.

Smart Capture – High-quality Photos and Easy Selfies
The 16 MP rear camera on the OnePlus 3 provides better imaging with incredible detail and clarity. OnePlus’ exclusive suite of imaging technologies, Smart Capture, allows users to effortlessly capture the ideal shot in any environment. Smart Capture functionalities include HD Mode, Auto HDR and Dynamic De-noise, which compares several frames of the same photo and blends them together in post-processing to reduce noise. The OnePlus 3 also includes our new Smile Capture feature, allowing you to take a photo using the front-facing 8 MP camera simply by smiling – a seamless solution for selfies.

Dual-stabilization technologies – Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS) – help reduce blur, ensuring photos come out as planned. For the most discerning photography enthusiast, the robust manual mode offers the benefits of a DSLR, including support of RAW image files, in one lightweight device.

Premium Design – Elegantly Curved Aluminum Unibody
The design of the OnePlus 3 takes aesthetics, quality and usability to a new level. The all-metal unibody, carved from a single slab of space-grade aluminum alloy, makes for a seamless, resilient build, while the balance of soft curves against sharp lines creates a striking impression and comfortable grip. At 7.3 mm, the OnePlus 3 is one of the thinnest flagships ever. The stunning 5.5-inch 1080p Optic AMOLED display with one of the world’s thinnest bezels produces colors that are more vivid and true-to-life than ever before even in bright sunlight, thanks to a dual-polarizing layer.

Available in two color variants – Graphite and Soft Gold – the OnePlus 3 is an inspiring device to hold.

Fast, Powerful, Customizable
The OnePlus 3 is designed to deliver maximum performance. Packing the new quad-core Qualcomm® Snapdragon™ 820 processor (up to 2.2 GHz), the OnePlus 3 performs tasks 35% faster than the OnePlus 2 and features a 40% boost in graphical power – all at a fraction of the power consumption.

The device also sets a new standard in smartphone memory. The OnePlus 3 boasts 6 GB of LPDDR4 RAM, allowing for next-level multitasking without delay or lag and ensuring it can handle the most demanding apps. The OnePlus 3 also features an improved, more durable ceramic fingerprint sensor that improves accuracy with increased use. Offering the ability to unlock the device in under 0.3 seconds, even from a sleeping screen, users can access their phone faster and more accurately.

OnePlus’ custom operating system, OxygenOS, offers a fast, clean, customizable and bloat-free operating system based on Android Marshmallow. With off-screen gestures and customizable capacitive hardware and software buttons built in, the OnePlus 3 allows customers to personalize their smartphone experience.

The OnePlus 3 comes with dual nano SIM card support, allowing users to connect to different networks with ease. Our Indian fans will get complimentary subscription of 12 months of ad-free Saavn Pro. In addition to that, through OnePlus’ partnership with Idea Cellular our Indian fans will be able to enjoy ‘double data’ for 12 months. A third exciting offer awaits OnePlus fans wherein they will be able to avail 12 months of accidental damage coverage through the ‘OnePlus Care app’ powered by Servify.

OnePlus’ partners have come forth in wishing the OnePlus 3 success:

“Amazon.in has become the marketplace of choice for millions of customers who want to explore and buy a range of mobile devices across marquee brands. We are very happy to offer our customers across India an exclusive access to the new OnePlus 3 and provide them with a delightful shopping experience,” said Noor Patel, Director Category Management, Amazon India.

“We are very excited to collaborate with OnePlus on their latest flagship device, the OnePlus 3, powered by the Qualcomm Snapdragon 820 processor,” said Sunil Lalvani, Vice President and President, Qualcomm India. “The OnePlus 3 takes advantage of the heterogeneous computing capabilities that are inherent to Snapdragon 820, providing an all-around outstanding experience for users.”

Elaborating on partnering with OnePlus, Mahesh Narayanan, Global COO, Saavn, added, "This strategic partnership between OnePlus and Saavn offers an integrated experience that combines the best technology, music and original audio content for OnePlus 3 and Saavn Pro users in India. The OnePlus 3 is a beautifully-designed, premium smartphone that makes a perfect pair with Saavn Pro's ad-free, high-quality streaming experience. There is a large overlap between OnePlus users and Saavn listeners, and this association will help us engage with that audience in a meaningful way."

The Graphite variant of the OnePlus 3 will be available exclusively on Amazon.in, 12:30am onwards starting June 15 for Rs 27,999/- whereas the Soft Gold variant will be launched in the near future.