Google Cloud launches Imagen 2 on Vertex AI to Revolutionize Image Generation

Google Cloud has unveiled Imagen 2, its most advanced text-to-image technology. It is now generally available exclusively for Vertex AI customers on the allowlist. Imagen 2 comes with significant upgrades to image generation capabilities offering customizable deployment, intuitive tooling, managed infrastructure, and built-in privacy and safety features.

What are the exclusive features of Imagen 2?

Imagen 2 is developed using Google DeepMind technology with improved image quality and a range of features empowering developers to create images tailored to their specific needs. Some of its key functionalities include:

• High-Quality Image Generation: It can produce accurate, high-quality, photorealistic images from natural language prompts.
• Multilingual Text Rendering: It renders text accurately in multiple languages, enabling precise text overlays on images.
• Logo Generation: Imagen 2 is capable of creating a variety of creative and realistic logos for businesses, brands, and products with the ability to overlay them onto various surfaces.
• Visual Question and Answering: It generates captions from images and provides informative text responses to questions about image details.
• Safety Measures: It includes built-in safety features aligned with Google’s Responsible AI principles including a digital watermarking service powered by Google DeepMind’s SynthID.

As a positive impact in industry it is seen several companies already leverage Imagen’s capabilities like Snap utilizes Imagen to enhance creativity in its AI CameraMode, allowing users to generate scenes based on text prompts. Shutterstock integrates Imagen on Vertex AI enabling users to transform text prompts into unique visuals, fostering creativity. Canva utilizes it to innovate the design process and improve content creation at scale.

In terms of exploring more about the capabilities of Imagen 2, documentation is available and interested parties can reach out to their Google Cloud account representative to join the Trusted Tester Program.

The Google Cloud’s Imagen 2 on Vertex AI represents a leap forward in generative AI while offering enhanced features and safety measures to empower developers and organizations in creating compelling visuals designed according to their unique requirements.