Enterprise Mobility market in India will be a US$2.3B market opportunity by 2017, says VMware

VMware today reiterated its strategy to help customers in India realize the benefits of Business Mobility and transform their business processes. The company's strategy aims to free businesses from more than a decade of client-server focused IT – which enabled mobile access to a limited number of productivity applications – and now deliver a more user- and application-centric experience.

The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services, is expected to grow from US$22B in 2015 to US$26.7B by 2017. The market in India is also slated to grow from US$1.7B in 2015 to US$2.3B in 2017 over the same period.

“With Indian organisations paying close attention to the future of business processes in the mobile-cloud era, we believe that India is on the cusp of the next major technology wave in Asia Pacific,” said Sanjay Deshmukh, general manager, Business Mobility, VMware APJ. “With a new generation of smartphone-powered workers who have easier access to end-user devices and network connectivity, businesses here are prioritizing and reorienting themselves around mobile innovation, apps and services.”

“The Asia Pacific market for mobility is in very early stages, with 80 percent of organisations ill-equipped to harness 3rd platform technologies, including Mobility, Cloud, Social and Big Data Analytics, to compete in the market,” said Charles Reed Anderson, Head of Mobility and IoT, IDC Asia Pacific. “We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space. Companies are currently placing too much emphasis on devices and BYOD. Our recommendation is that businesses increase their investments in security, middleware and infrastructure, to enable better competitive innovation.”

VMware offers a unified hybrid cloud platform that creates business innovation, new business models and delivers new applications instantly and securely to internal and external customers on any device.

“Today, we believe that VMware is the clear leader in business mobility, with a comprehensive portfolio of solutions that will enable organisations to adopt true business process transformation, satisfy their employees’ business needs and drive business agility,” Deshmukh added.

VMware’s Business Mobility offerings are directly linked to its foundation in cloud infrastructure, uniquely positioning the company to address IDC market predictions on growth in infrastructure investment. In addition, VMware’s newly aligned Business Mobility sales team will offer mobile security, virtual desktop infrastructure and mobile enterprise management solutions that according to IDC, are top-of-mind amongst C-level executives in Asia Pacific

VMware recently announced that it has centralised its business mobility sales team in Asia Pacific and Japan, which will be led by Sanjay Deshmukh, General Manager, Business Mobility, VMware APJ. The integrated, go-to-market team will address customer demand for a holistic approach to managing IT, based on VMware’s Architecture for New IT that enables any application to securely run on any device.

“India represents a complex and competitive life insurance market. Technology plays a critical role in partnering with business and gives us a competitive edge in the market. Business Mobility is one key area where we are focusing on to enable our workforce to work more efficiently in servicing our growing customer base better,” said Ekhlaque Bari, Executive Vice President & Head IT at Max Life Insurance. “We’re working closely with VMware to help us with the end user computing strategy to empower our employees, while keeping our confidential information secure.”