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Digital transformation, at its very core, is really about customers and their experiences

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Shrikanth G
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SPML has integrated its strength in basic & in-depth engineering, process technology, project management, procurement, fabrication & erection, construction and commissioning.

Going Digital - what does it mean to you and your organization?

There are many reasons why digital is changing and disrupting, but it fundamentally comes back to a massive shift in customer behavior. Customers are on multiple channels, and they talk to you in multiple ways, so you have to think about customer-centric design. The key to digital transformation is out there for all to leverage. Rich customer data is isolated and hidden in different silos across the organization. Tapping into this and integrating it for insights and contextual action can place customer experience in the center to make every touch point a relevant one. Customer-centricity is the new normal of competitive advantage. Not costs. Not product differentiation. Customer intimacy helps organizations rise above the noise and clutter of competition. With digital and social having irretrievably disrupted the business landscape, the customer is the only route to success.

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What is your Digital Transformation plan, strategy and the deliverables you expect or already coming in?

Digital transformation will vary widely based on organizations’ specific challenges and demands. Its a blend of Customer experience, Operational agility, Culture and leadership Workforce enablement, Digital technology integration. Advanced digital technology, powered and aided by sensors, can improve business processes in several ways. For example, big data analytics can help in-bound logistics run more smoothly by tracking product movements; the cloud can be used to create uniform business processing platforms; and mobile platforms can enable employees to perform their work anytime, anywhere and on any device.

Standard cloud platforms offer feature and functionality updates more quickly and can lower testing costs. When using standardized platforms, either within a large organization (as a propriety platform) or as an open-market standard, it is also much easier to globally source processes, which can lead to substantial cost reductions. Based on our own experience, aggressive sourcing and offshoring can cut up to 50% of operational costs.

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