Coolpad rolls out retail strategy for 2017

Coolpad, a global provider in smartphone manufacturing and integrated wireless data solutions, which has so far focused on online sales in India, announced that the company will start selling through offline stores. The announcement came at a first ever joint conference between Coolpad officials, distributors, retailers and senior Amazon India delegates.

The company has laid out its agenda of capturing a larger share of the world’s fastest growing smartphone market. Through this offline strategy, Coolpad aims to cover more than 10 states with 1 million sales volumes by establishing 5,000 core shops and 10,000 retail shops by 2017.

Amazon India will be the strategic partner for the company for both online and offline presence. Additionally, Coolpad’s recently launched Note 3S will be available in the offline stores for which Amazon India will be the national distributor. Currently, is working with HCL and Regenersis, which has in total 370 customer care centers across India. The company already has a strong presence in Delhi NCR, Karnataka, Tamil Nadu, Telangana and AP.

Commenting on the development, Syed Tajuddin, CEO, Coolpad India said, “The Indian market has great scope and Coolpad would like to take advantage of that to develop a story brand recall within our target audience. Since the launch of Coolpad in India, we have sold more than 1 million smartphones and are confident that the offline presence will contribute majorly to our growth trajectory in India for 2017. We trust our partners and instead of bringing foreign partners to work in domestic markets, we would rather grow together with local Indian partners and even take them along to explore other South Asia markets with Coolpad.

Further detailing the regional strategy, Mike Wang, Country Manager, Coolpad India, said, “In the first half of 2017, we will roll out 5-6 products for different segments. We have the plan to launch a series products which are only for offline, like Mega series will be mainly for offline thereafter. In first half of 2017, we plan to establish 3000A class shops to showcase our disruptive products.We foresee our growth in more than 15 states with 3 million in sales volumes by the end of 2018, subsequently, making a nationwide presence with sales volume 5 million annually by 2019.”