Baseus launches digital accessories in India

Baseus, a digital accessory brand of China, has announced its entry into the India market with its entire range of accessories. The company has entered into an exclusive strategic partnership with Teleecare Network India Pvt Ltd (An Optiemus Group Company), as its distribution and marketing partner in India.

The wide range of innovative accessories launched include, the TWS earpods, smart 2-in-1 dual wireless charger, digital display power station 30000mAH and Alexa-enabled S17 Pro wireless sports earphones. The products are aimed primarily at the youth and tech enthusiasts in India.

Vivian Wang, GM, Baseus, said: “India is an important market for Baseus, and we are looking at it aggressively.  While we focus on online and offline channels, we aim to disrupt the market and set new benchmarks with our designs and value for money accessories range. Baseus’ products are driven by aesthetics, design and quality. Our TG, which includes all genres, including travelers, tech geeks, fitness freaks, etc., will identify us as a brand, which appeals to their own sense of style and fashion. We are confident that our exclusive partner, Teleecare Network India, will help further our objectives in this market.”

Deepesh Gupta, CEO, Teleecare Network India, added: “We are excited to introduce the exclusive Baseus product categories in India, and are committed to the brand’s vision and values. With our strong distribution network, marketing know-how, and after-sales network, we aim to provide a seamless purchase and after experience to our customers in India.”

Currently, the mobile accessory market in India is majorly un-organized. However, with global leaders like Baseus entering in the market, the brand aspires to capture at least 5-7% share of the organized market by 2020-end, driven by its unique product line, aggressive marketing outreach, and excellent after sales support for a seamless customer experience.

Apart from the flagship products, the brand also brings an extensive range of products in home and car accessories segment. Some products are curated with disruptive technology, and are distinctive in their style, like smart hubs, docking stations, travel chargers, mounted phone chargers, car air purifiers, and smart home lamps, among others.