Arvind Lifestyle Brands chooses 3DEXPERIENCE platform from Dassault Systèmes

Dassault Systèmes  announced that Arvind Lifestyle Brands Limited, a pioneer in apparel designing and retailing in India, has selected Dassault Systèmes’ “My Collection” industry solution experience to accelerate operational efficiency and time to market of its fashion lines.  Arvind Lifestyle Brands joins the growing number of consumer goods and retail companies that are choosing Dassault Systèmes’ 3DEXPERIENCE platform for a new approach to collaborative innovation.

Based on Dassault Systèmes’ 3DEXPERIENCE platform, “My Collection” provides Arvind Lifestyle Brands with a single and unified digital environment that connects internal and external stakeholders, integrates their supply chain, and improves visibility, flexibility and decision support for multiple and diverse product categories. With “My Collection,” Arvind Lifestyle Brands can mitigate the risk of incorrect samples, additional costs and production errors or delays, to accelerate time to market of products that meet consumer demand.

“We selected Dassault Systèmes’ ‘My Collection’ industry solution experience to help us enhance product line architecture, technical product development, sourcing, costing and pre-production processes.  The value we see in the 3DEXPERIENCE platform combined with the industry knowledge of Dassault Systèmes’ value-added reseller Simbus Technologies, is a winning proposition for us.” said Mr. J. Suresh, Managing Director, Arvind Lifestyle Brands.

“The retail ‘speed to market’ cycle continues to shrink every year across all categories, increasing the pressure on retail supply chains for brands and the need for efficient internal and external processes for brands and retailers,” said Susan Olivier, Vice President, Consumer Goods and Retail Industry, Dassault Systèmes.  “This is particularly relevant in India, whose retail market is predicted to grow significantly in the next five years.  With Dassault Systèmes’ ‘My Collection’ industry solution experience, Arvind Lifestyle Brands is taking the digital steps toward achieving global operational efficiency.”

Dassault Systèmes worked closely with its value-added reseller Simbus Technologies to understand the customers’ requirements and create a business value assessment that was critical for decision-making.