Alibaba Group launches Face-Lock security app

Chinese mobile internet giant Alibaba Group has announced the launch of Privacy Knight, India’s first free app-lock with Face Lock feature that protects mobile privacy from intruders. Equipped with Face Lock, the fastest and most accurate unlock solution in the world, Privacy Knight enables users to unlock their protected apps through a 1-second-selfie.

Announcing the launch, Ebrahim Popat, Country Manager of 9Apps, an Android Marketplace within Alibaba Mobile Business Group, says, “Face Lock is set to change the way people protect their privacy. It's the next big thing after fingerprint lock. The age of Face Lock is here.”

With the boost of smartphone utilisation, India is now the largest consumer market for security app in the world. Such tremendous demand indicates a strong need for better privacy protection. According to Shuhua Chen, Director, Alibaba Mobile Security Department, “Indian users are particularly concerned about security of their private photos and SNS apps on their phones. On the other hand, with predictable popularisation of mobile payment, the need for mobile financial security protection will also surge in the foreseeable future. Privacy Knight provides Indian users with an enjoyable and trustworthy privacy guard for their smartphone security.