Akamai helps Practo achieve 50 percent increase in user traffic in 3 months

Akamai Technologies today announced that Practo is using Akamai Solutions to deliver a superior user experience across locations by optimizing and securing the website and increasing accessibility across devices. Akamai Solutions have helped Practo increase conversions by 50 percent in just three months from the time of implementation.

Practo is Asia’s leading healthcare platform and a SaaS (Software-As-A-Service) company headquartered in Bengaluru, India with a growing presence across 50+ cities and 15 countries around the world. The Practo platform currently lists 200,000 healthcare practitioners, 5,000 diagnostic centers and 10,000 hospitals, enabling patients to find best doctors and have a single intelligent healthcare account for their entire family for better healthcare decisions.

With plans to further their global expansion, Practo implemented Akamai’s Web Performance, Cloud Security, and Services and Support Solutions, that enhanced the user experience and improved the response time by over 100 percent. Additionally, Practo was able to provide their users with a fast and seamless user experience with an accelerated page load from 9 seconds to 4.5 seconds. This resulted in a 50 percent increase in traffic on Practo.com in three months.

Akamai’s Cloud Security Solutions further helped to secure Practo’s IT infrastructure, protecting the company from DDoS and web attacks that declined significantly over the same period.

Additionally, Akamai’s Services and Support Solutions provided Practo with the right insight and analytics in boosting the level of engagement and monitoring of its IT infrastructure.

Shashank ND, Founder & CEO, Practo said, “We are building products for the world and have an obsessive focus on our product performance. We need solutions that can support our hyper fast expansion and global scale, while maintaining our industry leading security and privacy protocols. Akamai enabled us to significantly shorten the search and data load time durations, enhance the overall security framework and optimize accessibility across user devices. We are now available to our consumers at all times."