Quick Heal bags CRN Channel Champion crown for 5th time

Quick Heal Technologies has announced that it has been conferred with the CRN Channel Champion title for record fifth time in the antivirus (AV) category for consumers. This win comes close on the heels of the DQWeek's King of Channels title. In DQWeek's survey, channel partners voted Quick Heal as "most channel friendly" company, where the company outdid its competitors under several factors like channel hierarchy, margins, geographical presence and popularity among consumers as "essential AV".

Quick Heal's success has been attributed to three factors.

First, Quick Heal maintains a strong market operating price (MOP) hygiene despite selling its products at twice the price of its competitors. The company has fixed transfer prices at each level of the channel, thus ensuring that there is no undercutting and that partners at every level make assured margins.

Second, the company places strong emphasis on renewals. Many respondents said that their revenue from renewals has increased substantially over the past couple of years. To drive up renewal rates, QH started sending automated reminders. Consumers who renewed their licenses a day before their last date received an additional two months on a 12-month renewal. Several QH partners said that renewals contributed 30-40 percent of their topline but added nearly 60 percent to their bottom line.

Thirdly, the company took strategic measures to improve its presence in South India and launched its dedicated, multi-lingual, toll-free support in Malayalam, Tamil, Telugu and Kannada.

Even resellers selling less than 10 packs a month are benefitted by round-the-year schemes run by the company that help them accrue benefits. The company also stood out for having unique customer marketing schemes such as offering 3-year licenses for the price of a 2-year.

With this laurel Quick Heal has garnered almost twice the share of votes that it had last year, the percentage increase being from 29 percent to over 40 percent. .